Flashpoint offer the most comprehensive range of social media advertising opportunities in Ireland today working with Bebo, MySpace, Friendster, Hi5, Orkut and, of course, Facebook. Our range of media formats include video advertising, application promotion, viral media distribution and standard display (both IAB standard and Facebook's proprietary Social Ads formats). We have worked with many of Ireland's leading brands including O2, Vodafone, Bulmers and 20th Century Fox

Paid Social

"Paid Social" was developed exclusively by Flashpoint for the Irish market.

Think of it in the same way as paid search, where customers outsource their search marketing campaigns to external experts. Using a combination of exclusive proprietary Flashpoint tools together with in-house expertise in media buying and campaign optimisation, Flashpoint can now take the stress of buying and managing advertising on social media campaigns away. However small or large the campaign, contact Flashpoint to find out how we can help your social media achieve its commercial objectives and reach your target market. We would be delighted to sit down and show you how we can help.

Social Display

Flashpoint have an exclusive partnership with the world's leading developer of applications for social networks, RockYou. RockYou own some of the world's most popular social applications including Zooworld, Likeness and HugMe. RockYou's apps are in turn integrated into the world's leading social networks including Facebook, MySpace, Bebo and Orkut on scale that is simply immense - to date their network has close to 200M global unique users and in Ireland the RockYou network has 440,000 uniques and over 2 million page impressions per month.

RockYou accept all standard IAB format display sizes and can leverage the profiles of users to ensure accurate audience targeting. RockYou has experienced significant growth in particular since the implementation of Facebook's policy to cease accepting IAB standard display formats.

Social Video

The Flashpoint Social Video network runs exclusively across Facebook. Flashpoint offer two video products within our social media portfolio; video expandables and viral videos.

Video expandables run across the most popular Facebook applications including Zooworld, Likeness and HugMe. The initial format is a standard rich media leaderboard (728X90) and when the user engages with the format by mousing over it expands to show a video clip such as a movie trailer or a TV ad. Flashpoint design and build the format at no additional cost to the media and the format is sold on a CPM basis.

Viral videos also run across the most popular Facebook applications including Zooworld, Likeness and HugMe. The initial format is a standard rich media MPU (300X250) which contains a continuously running 5 second video clip. When a user engages with the format a full video (up to 60 seconds) plays for the user. The format is charged on a Cost Per Engagement basis - so the advertiser is only charged when a user rolls over the format for a 3 second count down. The user can share the video with their Facebook friend list and the advertiser is not charged for virally generated video views are free.

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